Wednesday, 13 February 2013

Analysis of double page spread language used


http://paigehetherington.files.wordpress.com/2012/09/q-magazine-double-page-spread.jpg
This double page spread focuses on Lana Del Rays constituencies such as young women, who are also one of the main targets for Q magazine. The text involved in the double page spread is very fashion conscious targeting an image conscious audience by giving them key information about what she is wearing 'white slip dress and prom queen crown' in full detail. The official article starts with a bigger letter made from similar text to the title. This clearly indicates the start to the reader. The first sub section briefly describes what her first impression was in front of the camera for the photo shoot, letting the reader know how the artist acts and on her appearance. Inside the text there is a significant short sentence used through the description - 'exposed'. This word suggests that the article will be open and unreserved letting the audience in on all Lana's secrets. The informative text is used to tell the reader on the subject matters backround. There are a few bits of punctuation used to keep the flow of the article text, or to break it up. There is one quote used by the president of Polydor Records which adds a little extra to the article, dfferent opinions coming from a related source. The detailed description of the location provides an accurate knowledge for the reader making the article more reliable. 


In this double paged spread of the Red Hot Chilli Peppers there are two main columns on the right hand side of the large image. Similarly to the Lana Del Ray example Q uses a brief description of the bands backround to refresh the reader of their initial story. There is also lots of information on the bands characteristics and what they think about thier experience. The article features quotes from the band members highlighting this idea 'When John gets excited, he's like eight billion volts of electricity'. The article again uses elements similar to the Lana Del Ray double page spread as they use the first letter of the start of the official article indicating when the text really starts for the reader clearly which means it can be identified fairly quickly. 

In this double page spread there are three columns containing a different sort of article style. An interview was conducted with the artist Rihanna which is made obvious by the bold text used in the questions asked by the interviewer. The questions follow with honest answers as the article states 'you demanded answers' shwoing that the reader specifially asked for these to be answered truthfully. This makes the article more interactive and potentially more interesting to the reader as their personal questions may have been answered by Rihanna herself. Similarly to the other articles you can see that the text starts with a larger first letter to show clearly where the article begins. I will most definitley by using this idea as i think it is effective because it is clear for the audience to focus on. I will be using the interview style also as the questions made are more interesting to read as a teenager magazine audience myself. I realise that this has more potential to be read by the reader as the target audience I am trying to attract is young women in a mainstream pop magazine double page spread. 


In this issue of NME the vaccines are used for the double page spread. There are two small text columns on the right hand side of the page. The language is very playful and informal attracting a similar audience to my target audience. The audience are then not intimidated by the text written and can relate to the style chosen. I believe teenagers can relate to this article because it is clear and friendly using words such as 'chap' and playful sentences like 'unless you've been living under a rock'. This is humorous and creates a connection between the audience and the article. The text is very biased and shows very positive aspects of the band encouraging them to seem all the more like able 'generated the frothing hype'. The hype built from the band attracts the reader to read on and are curious for the up and coming band to continue. There are numerous quotes highlighting their ambitious fresh attitudes for example 'we are a pop band and we want to be a pop band'. As this quote stands out sandwiched in between the column, it intrigues the audience to find the location of the quote in the article and persuades them to read on. I would like to make my text as playful as possible to interact with the audience in the most relatable way, whilst keeping the article informative. No swearing is mentioned keeping a clean outlook on the fresh new band. This may be to not create and aggressive reputation and look as likable as possible. 



Informal colloquial language is used straight away with the word 'plucky'. This makes him seem friendly and fresh for the readers who are unaware of the new singer on the scene. However this is contradicted with the quote in the frist paragraph 'It's my job to keep that X factor shit off the top of the charts'. Although this may be offensive to those readers, magazine targets a more offstream music industry and so are using Jake Bugg to channel this idea. The fact that the swear word is included clearly suggests that the audience are of an older teenage scale not yet as mature as some other audiences like middle aged women that read magazines such as Cosmopolitin.  He is considered a 'guitar godhead' and has many positive connotations surrounding him. One of his song lyrics is used as the headline which is very effective as it attracts previous fans of his along with encouraging new fans. 


No comments:

Post a Comment