Video questionnaire footage

Today I have taken some video footage of interview styled market research I asked the questions:

1) Do you often buy music magazines?

2) How much would you be prepared to spend on them?

3) What genre of music do you listen too?

4) What would you look for on a front cover?

5) Do you think a bright colour scheme would influence you?

6) What do you look for on a contents page?

7) What do you look for in a double page spread?

8) Would you prefer to read an informative text or an interview style?

9) Would you prefer to see the photos taken in a studio or a different environment?

Overall the results of this this video question show that the main things that my target audience look for in a music magazine include bright eyecatching colours for a poppy, charty genre. They also all said they would prefer an interview styled article on the double page spread rather than the informative option. This is interesting as most double page spreads challenge this idea and  most commonly have a descriptivepiece of text about the artist with a few quotes. An interview style may attract the audience and encourage them to read the article as it is more interactive and could be more interesting to see what types of answers are given to the questions. It is also easier to read and looks more appealing across the pages. Another interesting point to add is that the target market prefer more professional looking photos shot in a studio under a phtoshoot rather than in another environment. I will take this key aspect into account and apply it to my magazine by shooting my artist under purposeful lighting and a controlled environment.