Photoshoot slideshow

Here is a couple of short slideshows that I put together to represent the main photos taken from the photoshoot I did with 'Scarlett Hudson' a teen pop sensation that wears red lipstick which match with the red disco pants and plain white top. The gleaming smile reflects on the positive image the magazine my magazine is trying to portray. The hair is very loose and bright blond to contrast against the bold red. 

In this video above it shows which photos were considered for my double paged spread. The whole idea came about as inspiration from the Florence and the Machine contents page as she her body is positioned slightly tilted in an odd posture. The text is then forced to flow around the image in order to create a bentlike effect which in my opinion makes a big impact. 

In this next video shown above it clearly shows the images considered for my rough cut front cover. I will in time photoshop the top of the hair on the ones with the lipstick placed in hand which will cover part of the title which is a common feature of my style model magazine NME.

Front cover development

I have recently decided to add use other bands and artists and ifs around the outside of the picture. These artists are: Coldplay, Lana Del Ray and Plan B which are all linking between the NME and Q genre. This emphasises that my magazine is trying to target young adults ages 15-24 who are interested in listening to indie/pop music. My target audience when being filmed where interested in backstage gossip and new information about the artists. I have therefore used subheading underneath the artists names saying text such as 'exclusive interview' and COLDPLAY 'on working with jay-z and rihanna. This font is different to the headings to show clearly it is saying something different and therefore standing out. It is also in different colours which makes the font stand out and easier to read. 

Today's work (Deciding on fonts and Colours)

Whilst starting my magazine front cover I have decided to firstly use the plan I have made for front cover. I used the title 'Anthem' as it spans the top of the page nicely and I have increased the height of the font. The Font is 'Elephant' which is quite old school classic cinema style. I have decided to continue using this font throughout some of my texts lower on the page for example in the text 'Plan B', 'Lana Del Ray' and 'Coldplay'. I have used a different font for other features which works well together with Elephant. This font is Berlin MT condensed. 

I have decided to continue using the idea of the font written in the same colour as the lipstick to appear as if the artist has written the text herself across the front page. For this handwriting styled text I have used 'Christopherhand' which was downloaded from dafont.com in order to create this handwritten effect. I used a red colour to adapt to the lipstick and I am also going to use this red colour during my whole magazine. I chose the red colour to reflect on the fact that her name is 'Scarlett' and I am interpretting NME magazine which uses the main title as a primary red colour. I have used inspiration from Q magazine as the bold red is used throughout for example in the magazine to the left they have featured Red for the quote above the headline, the classic Q title and the Free exclusive posters plug. 

I have used the typical Black and white contrasting colours as well as an unusual navy which works well with the contrasting red and therefore highlights the name used for the artist. 

I chose the last name of Hudson as it works well with Scarlett and is not too crazy to be over the top. 

Photoshopping

I have decided to impose the photo over the main title 'Anthem' which means I will have to cut around the hair at the top of the artists head in the image.

Here are some images I have princt screened of the process of photoshop by using main images. I had to use the tools blur, clone stamp, crop, cut and magnetic lasso to achieve the highest quality photos and to make the cutting out look effective enough.

Contents page photos

Today I took photos for my contents page in a variety of different places with all kinds of people. These adds diversity to my magazine but keeping the young teenage feel inspried by music magazines such as Q and NME. My target audience looks for bright colours and interesting compositions so I decided to include a saxaphone with a teenage girl in an interesting posisition to grasp the attitude and edgy feel. I alos took a close up of a boy in my class to post on the contents page and caption it 'all access artist Reece' to give something extra to the contents page. These are the photos:

Photoshoot

In my photo shoot I used my model in the studio to capture the correct lighting. Here is a photo from the photoshoot. I decided to use a tripod to achieve the right focus for the subject. 

Mark Scheme

Before I start organising my magazine layout I have studied what is required to achieve the highest marks.
This booklet tells me all of the criteria:

Research and Planning Mark Scheme

I will be looking for this evidence in your blog.

Level 1 0–7 marks

• There is minimal research into similar products and a potential target audience.

• There is minimal organisation of actors, locations, costumes or props.

• There is minimal work on shotlists, layouts, drafting, scripting or storyboarding.

• Time management may be very poor.

• There is minimal use of appropriate digital technology or ICT in the presentation.

Level 2 8–11 marks

• There is basic research into similar products and a potential target audience.

• There is basic organisation of actors, locations, costumes or props.

• There is basic work on shotlists, layouts, drafting, scripting or storyboarding.

• Time management may not be good.

• There is basic use of digital technology or ICT in the presentation.

Level 3 12–15 marks

• There is proficient research into similar products and a potential target audience.

• There is proficient organisation of actors, locations, costumes or props.

• There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.

• Time management is good.

• There is proficient use of digital technology or ICT in the presentation.

Level 4 16–20 marks

• There is excellent research into similar products and a potential target audience.

• There is excellent organisation of actors, locations, costumes or props.

• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

• Time management is excellent.

• There is excellent use of digital technology or ICT in the presentation.

I am aiming to achieve the top band for this coursework

Photo planning Part 2

I have planned to take my photos in this timetable made by the media department. It shows clearly which camera I am using (camera 1) at the specific time of Tuesday period 3. This makes my organizing of timings easier to handle and shows clearly where my time slot is situated. I will be taking photos for my front cover, contents page (main image) and double page spread. They will be taken in the studio with the correct lighting and mise en scene appropriate for my pages. The photos will taken in approximately 15 minutes and I will hopefully upload them to the computer afterwards. This will save time in the lesson afterwards as I will begin to start the layout of my magazine. 



The inspiration for my cover shoot is a fresh new girl artist in bright colours and an attitude which is portrayed through the photos taken. I have planned to organize the model in red disco pants which complements the text font and colour. I am using red lipstick to match the pants and a white vest top to contrast the colours. The attention will be on the lipstick as it will be matching the text font which the model will pretend to hand write  On the page it will appear as if she has written the text font 'J Shaw' herself making to front cover seem more appealing as it is different and slightly more interactive than the usual photo. 




Rita Ora is the main inspiration for my artist. The blond hair and the red lipstick looks effective on the page and entices the audience to the main facial features and the expressions that she pulls. 




 


The big blond hair will be adapted by my model as I may decide to use a hairdryer for the shoot balasting the photo in a unique way portraying the sense of a fun character. 

Photo ideas

In my music magazine the inspiration for my front cover came from the newly famous popstar Rita Ora. Her red lipstick conyrasting against the blond hair is very effective for my indie/pop genre. For instance make up is used in the rihanna NME magazine as part of the mise en scene to match the fonts colours and plugs. I've used this idea of matching the mise en scene with key features of my magazine for example plcing the text undernetah the lipstick acting as if the lipstick has been written by the artist. The NME magazine uses lipstick also as a unique touch to match some font to the text. Pink works especially well here as you can see with Rihanna. 

Pie Charts showing results of questionnaire

Pie charts from amberhunt123

Photo Planning

For my front cover image my final decision is to have a medium mid shot of my artist at a slightly high angle to really emphasize the fact that she is holding a lipstick and pretending to paint her name on the front cover page. The lipstick will be red complementing the colour scheme on the rest of the page and the red font that will be written in a handwritten type font like  Georgia for example. This makes the image look more interactive and draws the audience in. The artist will be dressed in plain clothes to not take the attention off the face and bold blond hair. She will be wearing red disco pants that will match the red font on the text. I may decide to play with the focus of the photo to slightly make the lipstick, which will be in the foreground, sharper and more focused. I have made these decisions in relation to the fact that most music magazines feature there artists with one unique feature (red lipstick) and on a mid shot showing the top half of the body. With this the audience are able to see what the subject is wearing and the key facial expressions. The photo will also be shot in a studio with lighting highlighting the hair, the face and the lipstick. The lipstick reference will be because the artists debut single will be named 'One kiss'. 

For my main contents page image the image will be very similar to the front cover however I will shoot a low angle long shot of the artist highlighting all of the body and what she is wearing which my be of interest to my target audience. I have considered that they may enjoy reading about the description of what the artist is dressed in that day as my research shows that my target audience are fashion conscious wanting lots of pictures to influence them to buy the magazine. The photo on this page will be strong portraying that the subject is an independent new artist fighting for girl power with feminine aspects e.g hair and make up, enhanced by the bright flash of the photo. The image I will have created will be larger than the rest of the images which will be taken in other environments, of different artists. This is because I want most of the focus to be on the artist that the double page spread is about. 

 My double page spread main image will be a close up on the side of the artist showing the length of her blond hair. She will be positioned in a slightly angled pose with an arm sticking out over the middle of the double page spread. This arm will impose itself over the article text, forcing the text to fall around the image making the page more interesting. The inspiration for this idea came from the music magazine 'Mojo' with Florence Welsh on the contents page. Even though it is a contents page image I intend to interpret it on my double page spread. She is placed where the words have to fall curved on the page which I think is one of the conventions of a magazine to have the focus on the image rather than the text. 

Double page spread ideas

I have made an ideas page and draft for my double page spread:

Some main ideas for my double page spread include:

-a different shot of the rising star

-a main quote posing as the title

-a witty caption underneath the main image

-3 columns of interview text

-the questions are asked in bold font and the answers are in normal font

-a quote embedded in between the text 

-a picture embedded in between the text

-the first letter of the text in a bolder bigger font

-the shot of the artist will imposed over the article forcing the text to fall around the arm on the waist 

My market research shows that in a double page spread my audience would prefer it to be light hearted and witty with informal language and lots of quotes and pictures surrounding the article. It was also prove that interview styled texts are more effective than an informative styled article as 100% voted interview. I will be using quotes from the interview in the title and following a similar convention of my analysis of double page spreads, I will be using the same font and size of the title for the first letter starting the article text. This shows the audience clearly where the article starts which was shown in my video questionnaires that the audience prefer a clear and busy appearance. The images shot will be similar to both the front cover and the contents page to keep the them and colours going throughout the magazine. The main colours will be primary as shown by the written questionnaire that primary colours stand out and are the most effective along with black and white text. I will be using an extra image in the double page spread for the audience to look at, making the pages look even more attractive and fun. 

Contents page ideas

For my contents page I have put together a few ideas:

-block layout
-lots of images of different events
-similar text font and colour to title page
-the numbers of which page the image links to over the actual pictures used on the page
-enlarged image connecting with the main story on the top left as it is the main focus
-this picture will be a longer shot showing what they are turning too

My research shows that most of my target audience prefer to have lots of photos on the contents page and clear information on where to get to the page they want. Therefore in my plan I have created boxes of images with the number of where to find them on the right hand corner making it quick and simple to find the page number. The colour scheme will be similar to the front cover and all writing (as shown in my research) will be sans-serif as preferred by the audience. The image will be different on the contents page to the main front cover image however they will both be shot in a studio with correct lighting like how the video questionnaires preferred over another environment. 

Front cover plan

For my front cover I have sketched an ideas page and a draft on paper:

Some of my main ideas for the front cover include:

-a mid shot image

-primary colour red

-the image to impose over the title slightly

-a few plugs on the sides of the page

-capital text for most of the page

-a top and bottom banner

-matching mise en scene to the font colours 

These link to the codes and conventions that I researches and discovered are effective. For example in my video questionnaires the audience said that they preferred a bright colour scheme thats eyecatching. My written research also shows that the title must be in bold and the primary colours are effective on the front cover, hence I have used red for the main text. As the results shown for what type of shot to use for the main image are very similar I went inbetween the 45% and the 55% result by choosing a mid shot which frames the image nicely with lots of plugs around the outside. I have also added little extra awards plugs and banners on the bottom highlighting free posters of favourite artists. 

Written Questionnaire Results

I recorded my quantitative results in this table:

Q1	Close Up	9 - 45%	Longer Shot	11-55%
Q2	Bold Font	16 - 80%	Normal Font	4 -20%
Q3	Lots of Plugs	14 - 70%	Few Plugs	6 - 30%
Q4	Block Layout	5 - 25%	Picture Layout	15 - 75%
Q5	Informative	0 - 0%	Interview	20 - 100%
Q6	Serif	3 - 15%	Sans-Serif	17 - 85%

From my results I can see clearly that there are definite choices made persuading me to follow the conventions of a music magazine. My particular target audience has shown me that the quantitative data produce highlights key aspects that must be obeyed for example all of the questionnaires filled out answered an interview style article over an informative piece of text. This means that I will definitely be using the interview style as 100% answered yes. In another example 80% of the audience chose bold font for the front cover title over normal font. This may be because of the fact it stands out more and is more eye catching which seems to be a common popular aspect. Serif came over San-serif meaning I will not be using the flicks on my font as 85% of people questioned answered sans-serif. 75% chose a picture layout over a block layout therefore I will be focusing on using pictures on my contents page over information. As only 45% of my target market answered yes for a longer shot on the front cover main image I could be persuaded to change this result and go against it by using a close up. People prefer having lots of plugs over the 30% fewer plugs.

In my Qualitative results I have made some interesting observations on the quotes that were used. For example when asked the question 'what colours attract you to buy a music magazine?' most said the primary colours such as Red, Blue and Yellow. Also the more frequently used Black and White are very effective as they are 'simple yet effective'. The next question which was 'What genre music magazine would you buy?' every person asked answered chart/pop. This makes my conventions of what my particular audience would prefer very accurate and reliable as they are my main audience. In the third question most answers included 'fun', 'attractive', 'entriging' and 'interesting'. The language answers were mostly informal with lots of quotes and little description. This will be considered when planning my interview as most of the article will be embedded in quotes. The informal language is a typical convention when writing music magazine articles and could potentially include colloquial language and swearing depending on the genre of the artist. My answers for what the audience would like to read about in the article included 'general facts', 'lifestyle', 'hobbies', 'interesting facts' and other interests of the artist. In the extras question the answers included 'winnind a prize', 'free posters' and 'awards'. Overall this qualitative data will be taken on board when planning my magazine as it is the most accurate way of recording what my specific audience prefer. 

Written Questionnaire

In my target market research I also asked my audience to fill in a two part questionnaire including quantitative and qualitative questions. Quantitative data deals with numbers and results which can be measured. Qualitative data deals with descriptions and observations. 

Quantitative Questionnaire Questions I have asked:

1) Would you want the front cover shot to be a close up or a longer shot?

2) Would you want bold or normal font for the title?

3) Would you prefer little or lots of plugs surrounding the image?

4) Would you want to look at a block layout or a picture focused contents page?

5) Would you prefer reading an informative article or an interview style?

6) Would you rather read serif (with flicks) or sans-serif (without flicks) font?

I asked these questions to observe if the audience prefer a busier or clearer magazine layout. Hopefully after I get the results I should be able to conclude how to structure my magazine front cover, contents page and double page spread. I asked questions on the appearance of what goes on the page and will receive percentage results.

Qualitative Questionnaire Questions I have asked:

1) What colours will attract you to buy a music magazine?

2) What genre music magazine would you buy?

3) What kind of photos would you want to be featured on the double page spread?

4) Would you want the language in the article to be formal, informal, descriptive, filled with lots of quotes?

5) What would you like to read about in the article?

6) What kind of extras would attract you to the page? E.g free posters

The questions in the qualitative section are a lot more general compared to the quantitative side. This allows the audience to express there own opinion on what they would like and gives a more accurate view on what they would like to feature in the magazine. Hopefully the results that I will produce will be helpful when planning the magazine for the main appearance and the actual written article. 

Video questionnaire footage

Today I have taken some video footage of interview styled market research I asked the questions:

1) Do you often buy music magazines?

2) How much would you be prepared to spend on them?

3) What genre of music do you listen too?

4) What would you look for on a front cover?

5) Do you think a bright colour scheme would influence you?

6) What do you look for on a contents page?

7) What do you look for in a double page spread?

8) Would you prefer to read an informative text or an interview style?

9) Would you prefer to see the photos taken in a studio or a different environment?

Overall the results of this this video question show that the main things that my target audience look for in a music magazine include bright eyecatching colours for a poppy, charty genre. They also all said they would prefer an interview styled article on the double page spread rather than the informative option. This is interesting as most double page spreads challenge this idea and  most commonly have a descriptivepiece of text about the artist with a few quotes. An interview style may attract the audience and encourage them to read the article as it is more interactive and could be more interesting to see what types of answers are given to the questions. It is also easier to read and looks more appealing across the pages. Another interesting point to add is that the target market prefer more professional looking photos shot in a studio under a phtoshoot rather than in another environment. I will take this key aspect into account and apply it to my magazine by shooting my artist under purposeful lighting and a controlled environment.