Written Questionnaire

In my target market research I also asked my audience to fill in a two part questionnaire including quantitative and qualitative questions. Quantitative data deals with numbers and results which can be measured. Qualitative data deals with descriptions and observations. 

Quantitative Questionnaire Questions I have asked:

1) Would you want the front cover shot to be a close up or a longer shot?

2) Would you want bold or normal font for the title?

3) Would you prefer little or lots of plugs surrounding the image?

4) Would you want to look at a block layout or a picture focused contents page?

5) Would you prefer reading an informative article or an interview style?

6) Would you rather read serif (with flicks) or sans-serif (without flicks) font?

I asked these questions to observe if the audience prefer a busier or clearer magazine layout. Hopefully after I get the results I should be able to conclude how to structure my magazine front cover, contents page and double page spread. I asked questions on the appearance of what goes on the page and will receive percentage results.

Qualitative Questionnaire Questions I have asked:

1) What colours will attract you to buy a music magazine?

2) What genre music magazine would you buy?

3) What kind of photos would you want to be featured on the double page spread?

4) Would you want the language in the article to be formal, informal, descriptive, filled with lots of quotes?

5) What would you like to read about in the article?

6) What kind of extras would attract you to the page? E.g free posters

The questions in the qualitative section are a lot more general compared to the quantitative side. This allows the audience to express there own opinion on what they would like and gives a more accurate view on what they would like to feature in the magazine. Hopefully the results that I will produce will be helpful when planning the magazine for the main appearance and the actual written article.